About My Green Butler

Using smart systems and cloud technology we report to everyone in real time 24/7. With My Green Butler, no time is wasted in conserving resources and cutting costs and carbon.

What My Green Butler looks like:

For Management

For Staff

For Guests

Via our multi channel communication tools we encourage and motivate through interactive features that internalise conscious learning and make conserving together fun!

web app to mobile phone, tablet, desktop

daily paper report

in-room TV channel

interpersonal communication through staff training programme

eLearning modules

Ongoing training

The training and coaching available through My Green Butler Academy is built around a framework that guides you on your journey to becoming a sustainability leader.

Directed by Sarah Habsburg, qualified in Curriculum Development and Sustainable Hospitality Marketing, each training element is designed to help you and your staff achieve sustained success. 

Meet the Team

We are excited to introduce to you our hybrid My Green Butler team. My Green Butler harnesses these technological developments by offering real time interactions with our squad of virtual butlers. Meet Bentley, Gina, Brains, Michelle, and Angelo! Always on hand to guide and educate, your guests and staff can choose the personality that resonates with them the most to enhance their learning experience.

Our Virtual Butlers

They love getting you inspired and involved! Each has a unique character and focus, so guests and staff alike can choose the one who works best for them.


Bentley offers the classic experiences. He is truly the butler’s butler. His witty, cheerfully all-knowing personality means you’re in the safest of hands.


Passionate about the environment? Gina is our eco-warrior and always at your side in the march towards sustainable hospitality and stronger communities.


Bit of a technophile? Brains is your guy, digging into the stats and giving data-driven advice on how to save. He just loves numbers!


Keen to seize the day? Michelle’s efficient, quick-thinking approach will help you step up your game. She will definitely help you get organised!


Want some good clean fun? So does Angelo, and he couldn’t be any more excited to help you get the most out of your time together.

And the human brains...

Of course, behind the virtual brilliance is a team of experts who not only have the latest tech insights but many of whom are also hoteliers with first-hand knowledge of what you really need to generate sustained operational change for your business. We all share a relentless passion to reinvent the sustainable hospitality industry and are excited to share our unique vision and mission for the future of My Green Butler with you.

Christopher Warren

PhD, MSc
Founder & CEO
Combining a lifelong passion for the environment with decades of hospitality experience and research, Chris’s mission to transform sustainable tourism has culminated in My Green Butler.

Maxwell Warren

BA, BEnv

Technical Sales

Acting as product manager and tester for new features, Maxwell co-ordinates the teams behind My Green Butler and integrates all the work with gamification and fun.

Sarah Habsburg


Director of Training & Success

A strategic thinker, Sarah thrives when breaking down complex sustainability concepts into digestible training materials. She humanises our technology and brings My Green Butler content to life.

Aaqib Kitab


Chief Technical Officer

Aaqib has had a decade of experience in testing and crafting scalable software, honing his skills with brands like Google, Nestle, and Legoland.

Frederick O'Brien

A wizard when it comes to characterisation and storytelling, Frederick is the man behind the voices of My Green Butler on social media and in the experience itself.

Sonal Keraliya


Senior Developer

Sonal's experience in APIs and web-app development are key to building My Green Butler's database and connecting the system with the variety of sensors and devices we work with.

Bas Beverwijk


Business Development & Partnerships

Bas’ hospitality and marketing experience (including working with Booking.com in Amsterdam) and passion with sustainability drive his work with My Green Butler, where he identifies and works with companies and individuals who want to innovate and re-imagine tourism.

Liam Lawless


Success Management

With an unrivalled passion to holistically implement sustainability in everyday decision making, Liam's skills in strategic marketing and consumer psychology allow him to determine and work alongside the hospitality leaders who share My Green Butler's vision to reach and exceed their sustainability goals.

Mike Warren


Home & Vacation Rental Manager

Mike runs the European office of My Green Butler. 


For demonstrations in EUROPE and USA, complete the questions at the link below to schedule a call with

Christopher Warren, PhD, MSc

For demonstrations in ASIA-PACIFIC, complete the questions at the link below to schedule a call with

Maxwell Warren, BA, BEnv

To schedule a call in a different time zone, contact us here.