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Where’s the Tesla-like innovation in tourism?

One of the reasons why tourist accommodation does not more deeply involve guests in resource saving and waste reduction is that it appears to contradict the ethos of hospitality, but not all guests are the same and in fact taking responsibility not to be wasteful and proactive can be a positive.

Where’s the Tesla-like innovation in tourism? How much further do we have to go to get a tipping point that starts game-changing sustainability in tourism, and what will stimulate that change?

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