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My Green Butler is a responsible service innovation that empowers guests to co-produce more comfortable accommodation experiences that use fewer resources, and create better holiday memories and a more meaningful stay. Over a 17 month trial at a 4½ star accommodation*, guests were persuaded to use significantly less electricity (-34%), gas (-20%) and water (-22%), while they enjoyed richer personalised activities, whilst saving carbon emissions. 100% of the financial savings directly supported the care of 14 orphaned wombats and the protection of 40 threatened Brush-Tailed Rock-Wallabies. 74% of the guests said the innovation added to their stay experience. This service innovation is now being tested for sustainable tourism outcomes in several tourist accommodations in three countries. Impacts are measured by Griffith Institute For Tourism. Results will be shared to encourage broader sustainable tourism development progress.
Is the knowledge gap too wide for innovative sustainable tourist accommodation?
Positive Connectedness: Encouraging Pro-environmental Behaviour Change in Responsible Accommodation
How to persuade guests to use fewer resources?
Can you ask guests to help you to become more sustainable?
Want to get involved? It would be great to have you on board!
Latest news and updates
My Green Butler was recently featured in Advancing towards a clear North magazine by UNWTO.read more
Listen to "My Green Butler Christopher Warren" on Spreaker. Chris was recently interviewed about My Green Butler on "Green Tick-it Ecotourism" by James Porteous and Viarnne Mischon on What a Wonderful World, 94.1fm 3WBC....read more
The ‘Green Ceiling’ Savings that are early ‘low hanging fruit’ hid the challenges on longer time savings Christopher Warren Progamme Director My Green Butler Tourist accommodation has three primary focus areas for resource management: design & technology, management...read more