Game Changer

The synchronisation of persuasive nudges with continuous learning, to save costs and conserve.

Welcome,  أهلا بك, Bienvenue, Herzlich willkommen, Bienvenido

My Green Butler is a service innovation that empowers guests to co-produce more comfortable accommodation experiences, use fewer resources and create better holiday memories. It provides real time resource consumption, incentives and personalised itineraries.

My Green Butler’s persuasive reporting empowers tourist accommodation of any size to save costs, reduce carbon emissions and build reputation and guest satisfaction.

My Green Butler has been scientifically reviewed and found to save significant amounts of electricity, gas, firewood and water, and increases guests’ participation in reducing waste.

My Green Butler empowers staff to persuade guests to happily participate, and informs managers using powerful analytics.

We collaborate with leading tourist accommodation providers, destinations and scientific institutions to apply resource conservation. Join our growing community.

Want to get involved? It would be great to have you on board!

Project Progress & Learning

As we roll out the My Green Butler trial, we will share updates and insights to help everyone. If you want the full project reports you must join us as a collaborator.

Latest news and updates

How we can pull back on earth overshoot

So since 2007 we have marched on and increased the overshoot date by 12 days and the predictions of increasing effects from Climate Change are now apparent in the UK with hotter summers.

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Sustainable tourism innovations

Hear about sustainable tourism innovations generated through knowledge and participation with Christopher Warren from Crystal Creek Meadows and ICRT Australia.

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Christopher’s Latest Tweets

Christopher Warren


I dream of creating a better tourism sector, which demonstrates new ways to live more sustainably, helps create positive social change and makes people happy