Sustainability Matters

World Travel Market 2022 proved that sustainability in tourism really does matter to consumers and employees. In fact, it clearly matters to all stake

The new 2022 Responsible Tourism Charter & My Green Butler

The founder of My Green Butler, Dr Christopher Warren had the honour of signing the new 2022 Responsible Tourism Charter at a wonderful event that too

Designing Gamification for Responsible Tourism: Giving people a purpose

Responsible tourism is more than minimising your impacts where you travel – it is also about extending the benefits of your trip into the wider comm

Guest experience design is essential to sustainable hospitality

The greenest hospitality businesses in the world won’t do anyone much good for long if they’re not making money. Talk of sustainability usually (a

The difference between responsible and irresponsible tech is how we use it

It’s easy to get swept up in the promise of technology. It gives us something to fall back on. However much of a mess humanity makes, we can rest ea

Why biophilia gives hospitality businesses a competitive advantage

We in the tourism sector have a responsibility to lead the way on nature restoration. Beautiful places surrounded by glorious forests, beaches, flower

Sustainable tourism can lead the charge for systemic change

Extreme weather events are not abstract, faraway issues. They are in the here and now, with devastating effects on health, wellbeing, and the economy.

Data is dead, long live your AI accomplice.

Dr Christopher Warren was a speaker at the ASTSE Expo on technology and sustainable tourism. There is a great deal of expectation that data can help d

Tailormade is always best: knowing what Gamification works for you and why

Gamification is key to ensuring sustainable hospitality behaviour change. Running a hospitality team is complex but trying to encourage staff and gues

The science behind why and how to persuade your guests to converse resource use

In the following video presentation, I explain the 4 reasons why tourism should focus its sustainability programme on guest participation: Tourist acc

Striving to achieve hospitality’s sustainability goals during COVID

Recessionary times doesn’t have to mean shelving your sustainability programme; to the contrary, we believe this is the right time to re design your

How some firms thrive during recessions & how this can help create better hospitality outcomes

Dr Christopher Warren, founder of My Green Butler Tourism in crisis A crisis or recession should not automatically lead to a company’s fight for sur

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