Inspiring sustainable hospitality
We are committed to help tourist accommodation transition to low carbon hospitality. We actively present our message globally through media, conferences, industry events and share our knowledge through peer assessed scientific papers.
Data is dead, long live your AI accomplice.
Dr Christopher Warren was a speaker at the ASTSE Expo on technology and sustainable tourism.There is a great deal of expectation that data can help deliver more sustainable hospitality, but is it relevant, is it fully used? Firms can be awash with data as...
read moreTailor made is always best: knowing what Gamification works for you and why
Gamification is key to ensuring sustainable hospitality behaviour change. Running a hospitality team is complex but trying to encourage staff and guests to avoid wasting whilst applying sustainable practices can be even tougher – but it doesn’t have to be....
read moreThe science behind why and how to persuade your guests to converse resource use
In the following video presentation, I explain the 4 reasons why tourism should focus its sustainability programme on guest participation: Tourist accommodation buildings don’t use any resources, it's the people in them that use energy and water, laundry...
read moreStriving to achieve hospitality’s sustainability goals during COVID
Recessionary times doesn’t have to mean shelving your sustainability programme; to the contrary, we believe this is the right time to re design your hospitality experience, to help you thrive and to deliver sustainable goals. In this short video (in the...
read moreHow some firms thrive during recessions & how this can help create better hospitality outcomes
Dr Christopher Warren, founder of My Green Butler Tourism in crisis A crisis or recession should not automatically lead to a company’s fight for survival, it can be the spring board to a thriving business. While many hospitality firms take swift action to...
read moreFear of greenwashing should not stop your sustainability ‘work-in-progress’
Fear of greenwashing should not stop you communicating sustainability 'work-in-progress' 7 Steps to communicate your sustainability practices without greenwashing Dr Christopher Warren We are, I am sure, all familiar with the term greenwashing (first...
read moreHospitably firms save 12-30% energy through conserving behaviours: 2019 UNEP One Planet Programme report
Hospitably firms save 12-30% energy through conserving behaviours: 2019 UNEP One Planet Programme reportImplementing conserving resource strategies is proving to be a sound approach to reducing carbon emissions and costs. The International Centre for...
read moreTourism Declares Climate Emergency
Tourism Declares Climate Emergency is a global campaign encouraging responsible action to cut emissions. The following is my commitment to support this initiative as I think we all need to be more transparent and collaborative. Since 2007 I have measured...
read moreAnd the winners are…. our guests for adapting their behaviour!
Thursday night in Melbourne saw My Green Butler win the prestigious Banksia Foundation Award for Small Business. This was a significant moment in the start-up’s progress for two reasons. Firstly, because the Banksia Award is widely regarded as the leading...
read moreHow we can pull back on earth overshoot
So since 2007 we have marched on and increased the overshoot date by 12 days and the predictions of increasing effects from Climate Change are now apparent in the UK with hotter summers.
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