How to Create Sustainable Hospitality

A Handbook for Guest Participation

Professor Xavier Font
University of Surrey, UK, and UiT The Arctic University of Norway

“Christopher Warren has found the way to explain sustainability as a business opportunity, not a cost, in a way that will make sense to small and large hospitality firms alike. The advice given helps you design a sustainability management system (it is less daunting than it sounds!) that helps you reduce your operating costs (and your impacts), as well as attract more customers, improve their satisfaction, increase their expenditure, promote customer loyalty and reduce seasonality. The breadth of ideas provided show you the multitude of opportunities to fine tune your current business model.”

Professor Susanne Becken
Griffith University, Australia

“What came across to me is that if one followed the five steps from the first audit to a well rounded integrated business ethos of ‘conserving together with the guest’, one will not only achieve a major benefit for the environment, but a much better business as a whole.”

Anna Pollock
Independent Strategist for Regenerative Tourism

“This book is an invaluable source for all hoteliers smart enough to see their guests as partners not consumers and provides a wealth of practical advice as how to make that partnership serve the business, the guest and the planet.”

Nicole Ouimet
Previously Environmental Manager Disneyland Paris

“Apply these ideas and you will see guests enjoying helping your business by interacting with employees in a new way, making significant savings and reducing the destruction of our natural resources.”

Rodney Payne
CEO Destination Think!

“The thinking in this book goes right to the heart of the type of behavioural psychology needed to catalyze transformational change among both guests and hotel staff.”

Harald Friedl
Associate Professor for Sustainability and Ethics in Tourism, University of Applied Sciences

“Here, sustainability in tourism turns from an arduous challenge into a gain in quality, credibility and joie de vivre.”

Don Morris AO
Previously Chair of the Australian Tourism Commission, founding director of the Tourism and Transport Forum

“An absorbing and timely read for the entire tourism and hospitality sector.”

Why you should read this book​

Achieving real sustainability progress is hard. Goals like net zero and zero waste require the full participation of guests and staff. Why? Because humans consume the resources in tourist accommodations, not buildings. They also create the waste by how they use those resources and the waste in not consumed responsibly. For example:

  • Machines are set, used and maintained by people;
  • People’s routines and habits maybe out of sync with best practice;
  • Staff and guests can be demotivated to save;
  • Guests waste resources because they are unfamiliar with your systems;
  • Very often there is a mismatch between the facilities and the user’s requirements;
  • People cannot take adaptive action in advance of extreme weather or they do not have low/no carbon systems to do so.

Make big savings​

But there is a way of making big savings. In this book, Christopher Warren details a proven method that can make savings of over 38% from engaging guests and staff as partners and driving sustainability outcomes, build reputation, save costs, and fundamentally create a competitive advantage.​

This practical handbook contains:​

  • 5-step proven method to design guest-centric sustainability experiences
  • Over 400 research examples
  • Case studies from around the world
  • Opportunities from real-world guest participation experiments

Quick and easy​

The easy-to-follow layout lets you find solutions quickly. Not jargon lead or heavy scientific text, but a personal tour of cutting edge social science solutions that is easy to read.


The book applies proven behaviour economics, persuasive communications and social psychology methods to demonstrate how you can make substantial savings by directly involving your guests and staff at your tourist accommodation.​

About the author

Dr Christopher Warren has owned one of Australia’s leading hosted accommodation businesses for nearly 20 years, as a consultant conducted hundreds of site visits and carbon audits, introduced the first tourist destination carbon calculator in 2006, and as a scientist conducted real-world scientific experiments with Griffith University in Australia and Europe. In 2010 he received the EcoTourism Medal (Ecotourism Australia) for services to tourism and nature. Christopher is the founder of My Green Butler.

How to Create Sustainable Hospitality

A Handbook for Guest Participation