Did you know that there are very big differences in the amount each guests uses for energy, water and the amount they leave for food waste and recycling?
What happens when guests are made aware of their consumption?
Getting started means taking a closer look at how you can help your guests help you to save. See what we learnt. Christopher Warren applied his PhD to researching the impacts of My Green Butler (verified by Griffith University, peer assessed by scientists, published in leading academic journals). To help you conserve resources here is a snap shot of what we learnt.
We monitored over 1,000 guests for 17 months so covering all seasonal climatic variations. My Green Butler guests used 38% less firewood, 33% less electricity, 21% less water and 20% less gas compared to other guests staying at the same accommodation in the same seasons. They also tolerated a wider range of inside temperatures ( + – 1C ) and said they were more comfortable than other guest.
So My Green Butler gives guests better control of their environment making them better able to adapt to the weather and not waste power.
85% of My Green Butler guests said they choose to save resources, while only 59% of other guests said the same. However without the feedback mechanism we found the later actually did not save.
My Green Butler guests used twice as many energy and water saving techniques (12 verses 6) than other guests.
My Green Butler guests are also in-directly encouraged to engage in other responsible behaviour: they were more likely to separate their waste, recycle and control food waste than the control group guests.
Generally people are cautious about something new, while they might actually enjoy the experience. When asked only 35% of other guests wanted feedback on their consumption during their stay, 48% were “neutral” about the idea and 15% were against it. But in reality experiencing feedback was a positive experience, 71% of My Green Butler guests strongly/agreed that they would be happy to receive feedback, 25% were “neutral”, while only 4% disliked it. This makes a strong case for losing the fear many hosts encounter when directly approaching their guests to engaging them in resource saving activities.
What’s more: during the study (2015-2016) no negative reviews were received on social media nor face to face.
Owners and managers of hospitality businesses are rightly concerned about guest satisfaction, but consumption feedback is simply reporting and guests can choose to be involved or not.
“I’ve never done that before and it was really interesting”
Case 23 (My Green Butler guest)
“It would be good to know how much energy we used and associated impact”
Case 56 (other guest)
Overall we found that 80% of My Green Butler guests found the service strongly/added to their stay experience. 17% were neutral and only 3% were not.
Asking guests to participate in resource conservation requires skill and know-how.
Which of these guests will respond best to the staff’s request to save?
Why did you make that choice?
Is the knowledge gap too wide for innovative sustainable tourist accommodation?
Positive Connectedness: Encouraging Pro-environmental Behaviour Change in Responsible Accommodation
One of the reasons why tourist accommodation does not more deeply involve guests in resource saving and waste reduction is that it appears to contradict the ethos of hospitality, but not all guests are the same and in fact taking responsibility not to be wasteful and proactive can be a positive.
How to persuade guests to use fewer resources?
Our study is the first to measure the impact of persuasive communications on guests’ resource consumption behaviour and stay satisfaction. It reveals that guest respond to politeness.
Can you ask guests to help you to become more sustainable?
Guests step up and draw on the virtues and character strengths to play ‘the game of sustainability’ as taking responsibility actually can make them happy.