About My Green Butler

My Green Butler combines the IoT, Big Data and
tailored professional development training

My Green Butler is a behaviour adaptation platform which uses persuasive communications to guide visitors’ actions.

It enables guests to be part of a ‘circular consumption and production’ paradigm
through conserving resources, choosing natural ventilation, and minimizing waste.

Uniquely My Green Butler empowers staff with integrated communications and training.

As an intelligent system it learns how to improve your hospitality business and provides powerful analytics.

The result is behavioural synergy for sustainability.

Why it is important

Technical efficiencies alone will not be sufficient to reach global emissions targets because of tourism’s global growth outstripping the achieved savings. That is unless guests are actively participating in resource use conservation and contribute to the sustainability of destinations. 

We have invented a communication combination which positively guides guests to save. My Green Butler delivers behavioural analytics by guest type. This enables hosts to plan for progress, more effectively uses resources, restore nature, and at the same time improve guest satisfaction.

Persuasion starts with integrity

Accountability and transparency, enhanced through the application of My Green Butler, also underpin brand appeal and the ability of a company to persuade its customers to adapt to their greener approach. My Green Butler actively seeks to meet the health and general wellbeing needs of its guests.

Guests are persuaded because the accommodation offers a more personalized guest experience. The innovation also builds staff resilience to apply low/no carbon adaptive measures for comfort.

The method

Resource use in buildings is complex; however, our system is flexible so each building’s unique characteristics can be optimised for maximum persuasive power. My Green Butler applies experience design which drives ‘circular consumption and production’.

Advisory Panel

My Green Butler’s Advisory Panel of multi-disciplined and internationally acclaimed experts provide insights to progress our innovation to save precious resources through human behaviour adaptation.

Professor Susanne Becken

Professor Susanne Becken

Susanne is a Professor of Sustainable Tourism at Griffith University in Australia and a Vice Chancellor Research Fellow at the University of Surrey in the United Kingdom. Susanne was the founding Director of the Griffith Institute for Tourism and has worked closely with the tourism industry, Government and international organisations.

She has published well over 100 articles on sustainable tourism, climate change and tourism resource use and was a contributing author to the Fourth and the Fifth Intergovernmental Panel on Climate Change Assessment Reports. Susanne is a member of the Air New Zealand Sustainability Advisory Panel, the NOW Transforming Travel Advisory Board, and an invited expert on the Whitsunday Climate Change Innovation Hub.

Chris Denny

Chris Denny

Chris graduated from the University of NSW as a civil engineer in 1980. In 1998, together with his wife Trish, he entered the hospitality industry when they established a serviced apartment complex in Brisbane. Subsequently, they managed a tourism complex in Byron Bay. In 2004 they established The Observatory Hotel, in Port Macquarie.

Under the Denny’s’ guidance The Observatory became acknowledged as one of the most successful strata tourism properties sustainability pioneers in Australia and was one of a very few hotels to have achieved officially-endorsed carbon-neutral status. In total, they were recognised with 65 Regional, State, National and International accolades across the trifecta of triple bottom line excellence.

Don Morris AO

Don Morris AO

Don Morris has a long career in advertising and on boards of numerous private, government and ASX listed tourism entities. Don was a founding principal of Mojo Advertising, widely recognised for its iconic Australian advertising, including ‘I still call Australia Home’ for Qantas and Paul Hogan’s ‘Shrimp on the Barbie’. Don is a founding director and life member of the Tourism and Transport Forum.

He is a former Chair of both Tourism Australia and Tourism Queensland, an Adjunct Professor at the Griffith Institute for Tourism and honorary Doctor of Griffith University. Don has a Bachelor of Economics from Monash University. He was awarded an Officer in the Order of Australia (AO) for services to tourism in 2002.

Doctor Christian Werner

Doctor Christian Werner

Christian Werner is an expert in numerical weather prediction modelling, climate change processes, natural and anthropogenic, and the attribution of internal and external climate forcing. For more than 28 years he has been actively involved in research and development of numerical forecast systems for short and long-term predictions of weather and climate.

He was the first commercial meteorologist in Australia and over the last 17 years successfully built his weather risk and analytics businesses. His education includes a BSc (1990) and MSc (1995) in Atmospheric Physics from the Johannes Gutenberg University, Germany. Further studies and research in Australia saw him obtaining a PhD (2000) in Theoretical Physics.

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