About My Green Butler

My Green Butler uses smart metering, Big Data and
tailored professional development training to:

We have developed an innovative approach to effectively assist accommodation providers to increase the sustainability of their operation.

My Green Butler is a green holiday adviser which uses persuasive communications to change visitor behaviour and provide powerful analytics for hosts.

It enables guest stays to become part of  the ‘circular consumption and production’  paradigm through conserving resources, choosing natural ventilation, channelling resource savings to biodiversity or social causes, minimizing waste and the enjoying more sustainable destination activities.

Why it is important

Technical efficiencies alone will not be sufficient to reach global emissions targets because of tourism’s global growth outstripping the achieved savings. That is unless guests are actively participating in resource use conservation and contribute to the sustainability of destinations. 

We have invented a communication combination which positively guides guests to save. My Green Butler delivers behavioural analytics by guest type. This enables hosts to plan for progress, more effectively uses resources, restore nature, and at the same time improve guest satisfaction.

Persuasion starts with integrity

Accountability and transparency, enhanced through the application of My Green Butler, also underpin brand appeal and the ability of a company to persuade its customers to adapt to their greener approach. My Green Butler actively seeks to meet the health and general wellbeing needs of its guests.

Guests are persuaded because the accommodation offers a more personalized guest experience. The innovation also builds staff resilience to apply low/no carbon adaptive measures for comfort.

The method

Resource use in buildings is complex; however, our system is flexible so each building’s unique characteristics can be optimised for maximum persuasive power. My Green Butler applies experience design which drives ‘circular consumption and production’.

Want to know more about this project?